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Josh pitching his "Click" product idea to members of the Nucleus |
I need to get out into the field and do some active customer development. I need to talk to real people. Thankfully I am living in a university town, so my target demographic is easily accessible. I need to iron out the types of general questions I will pose to these people. Quickly, off the top of my head, some general questions will be:
- Have you ever considered investing in the stock market?
- Why did you / Why didn't you? (The key here is to assess whether they were profit driven, experience driven, or emotionally driven)
- How did you find the experience?
- If the financial barriers to entry into the stock market were low enough for you to readily participate, would you?
- What kinds of things would you be looking for in your ideal investment platform?
- What do you want to learn about the stock market?
- Would you be willing to invest alongside thousands of others and manage your investment together?
- If there were a stock market game, what kind of things would you look for in it? What would be the greatest feature?
- Can I take down your email and follow-up with you later?