Remember Aardvark? Well, here's how they developed their product. Watch the founders discuss their customer development plan. They literally faked their product - a process they called the Wizard of Oz technique. This enabled them to rapidly iterate, and it created a unique and intimate relationship with their customers. The team describes how they knew they would fail, and so attempted to minimize the effects of the failure. A $50million dollar take-over by Google wasn't bad.
